The seasonal calendar is where the system earns its keep. Every campaign has to serve every
customer without splintering the voice. Palette, casting, and tone move with the season; the
foundation doesn't. Sandals in June, cleats in August, boots in October — always unmistakably Zappos.
The seasonal calendar is where the system earns its keep. Every campaign has to serve every customer without splintering the voice. Palette, casting, and tone move with the season; the
foundation doesn't. Sandals in June, cleats in August, boots in October — always unmistakably Zappos.
The seasonal calendar is where the system earns its keep. Every campaign has to serve every customer without splintering the voice. Palette, casting, and tone move with the season; the foundation doesn't. Sandals in June, cleats in August, boots in October — always unmistakably Zappos.
The seasonal calendar is where the system earns its keep. Every campaign has to serve every customer without splintering the voice. Palette, casting, and tone move with the season; the foundation doesn't. Sandals in June, cleats in August, boots in October — always unmistakably Zappos.
ROLE
Creative Direction, Photo Art Direction, Design Direction
ROLE
Creative Direction, Photo Art Direction, Design Direction
ROLE
Creative Direction, Photo Art Direction, Design Direction
ROLE
Creative Direction, Photo Art Direction, Design Direction
KEY COLLABORATORS
Karina Holtz (Creative Direction, Art Direction)
Loni Andreen (Zappos CCO)
Kate Cullen (Art and Styling Direction)
Grace Sanfilippo, Haley Byun (Styling)
Paolo Guerrero, Esmee Lim, Andrew Glendinning, Maristella Gonzales, Nina Lee (Art Direction and Design)
Jasmine Garcia (Photo Art Direction)
Dak Stiga (Motion Grpahics/Editing)
Jean Candido (Editorial Direction)
Steele Haney, Sydney Kaplan, Emma Steinbergs (Copywriting)
Joey Newell, John Ladwig (Photography)
Sean Morrissey (Marketing Head)
KEY COLLABORATORS
Karina Holtz (Creative Direction, Art Direction)
Loni Andreen (Zappos CCO)
Kate Cullen (Art and Styling Direction)
Grace Sanfilippo, Haley Byun (Styling)
Paolo Guerrero, Esmee Lim, Andrew Glendinning, Maristella Gonzales, Nina Lee (Art Direction and Design)
Jasmine Garcia (Photo Art Direction)
Dak Stiga (Motion Grpahics/Editing)
Jean Candido (Editorial Direction)
Steele Haney, Sydney Kaplan, Emma Steinbergs (Copywriting)
Joey Newell, John Ladwig (Photography)
Sean Morrissey (Marketing Head)
KEY COLLABORATORS
Karina Holtz (Creative Direction, Art Direction)
Loni Andreen (Zappos CCO)
Kate Cullen (Art and Styling Direction)
Grace Sanfilippo, Haley Byun (Styling)
Paolo Guerrero, Esmee Lim, Andrew Glendinning, Maristella Gonzales, Nina Lee (Art Direction and Design)
Jasmine Garcia (Photo Art Direction)
Dak Stiga (Motion Grpahics/Editing)
Jean Candido (Editorial Direction)
Steele Haney, Sydney Kaplan, Emma Steinbergs (Copywriting)
Joey Newell, John Ladwig (Photography)
Sean Morrissey (Marketing Head)
KEY COLLABORATORS
Karina Holtz (Creative Direction, Art Direction)
Loni Andreen (Zappos CCO)
Kate Cullen (Art and Styling Direction)
Grace Sanfilippo, Haley Byun (Styling)
Paolo Guerrero, Esmee Lim, Andrew Glendinning, Maristella Gonzales, Nina Lee (Art Direction and Design)
Jasmine Garcia (Photo Art Direction)
Dak Stiga (Motion Grpahics/Editing)
Jean Candido (Editorial Direction)
Steele Haney, Sydney Kaplan, Emma Steinbergs (Copywriting)
Joey Newell, John Ladwig (Photography)
Sean Morrissey (Marketing Head)
Get in touch…
Get in touch…
Get in touch…