Founded in Paris in 1994, Assouline is a premier luxury publishing house and lifestyle brand known for its visually stunning, handcrafted coffee table books. I designed the Assouline creative agency's website as well as, working across a client roster that included Coach, MCM, Harry Winston, and Starwood Hotels. Collaborated directly with Prosper Assouline on visuals for his books and physical product, including the retail concept and build-out for the Los Angeles and Plaza Hotel stores.
Founded in Paris in 1994, Assouline is a premier luxury publishing house and lifestyle brand known for its visually stunning, handcrafted coffee table books. I designed the Assouline creative agency's website as well as, working across a client roster that included Coach, MCM, Harry Winston, and Starwood Hotels. Collaborated directly with Prosper Assouline on visuals for his books and physical product, including the retail concept and build-out for the Los Angeles and Plaza Hotel stores.
Founded in Paris in 1994, Assouline is a premier luxury publishing house and lifestyle brand known for its visually stunning, handcrafted coffee table books. I designed the Assouline creative agency's website as well as, working across a client roster that included Coach, MCM, Harry Winston, and Starwood Hotels. Collaborated directly with Prosper Assouline on visuals for his books and physical product, including the retail concept and build-out for the Los Angeles and Plaza Hotel stores.
ROLE
Art Direction, Graphic Design, product and store layout design
ROLE
Graphic Design
ROLE
Graphic Design
KEY COLLABORATORS
Prosper Assouline (Creative Direction)
Kayako Kobayashi (Senior Art Direction)
Paolo Guererro, Conor Hautaniemi, Chris Apichaidejudom, Kana Otamo
(design and art direction)
KEY COLLABORATORS
Prosper Assouline (Creative Direction)
Paolo Guererro (design and art direction)
Kanji Ishi, Laziz Haman (photography)
KEY COLLABORATORS
Prosper Assouline (Creative Direction)
Paolo Guererro (design and art direction)
Kanji Ishi, Laziz Haman (photography)
Founded in New York City in 1932, Harry Winston is a legendary luxury jewelry house renowned globally as the "King of Diamonds". Campaign concept for Assouline's client roster, pairing Harry Winston pieces against the New York landmarks that shaped the house — Fifth Avenue, St. Patrick's Cathedral, the Plaza. Winston built his atelier a few blocks from the cathedral in 1932; a decade after this campaign, the brand made the same idea official with its own New York-themed high jewelry line.
Founded in New York City in 1932, Harry Winston is a legendary luxury jewelry house renowned globally as the "King of Diamonds". Campaign concept for Assouline's client roster, pairing Harry Winston pieces against the New York landmarks that shaped the house — Fifth Avenue, St. Patrick's Cathedral, the Plaza. Winston built his atelier a few blocks from the cathedral in 1932; a decade after this campaign, the brand made the same idea official with its own New York-themed high jewelry line.
Founded in New York City in 1932, Harry Winston is a legendary luxury jewelry house renowned globally as the "King of Diamonds". Campaign concept for Assouline's client roster, pairing Harry Winston pieces against the New York landmarks that shaped the house — Fifth Avenue, St. Patrick's Cathedral, the Plaza. Winston built his atelier a few blocks from the cathedral in 1932; a decade after this campaign, the brand made the same idea official with its own New York-themed high jewelry line.
ROLE
Graphic Design
ROLE
Art Direction, Graphic Design, product and store layout design
ROLE
Art Direction, Graphic Design, product and store layout design
ROLE
Art Direction, Graphic Design, product and store layout design
KEY COLLABORATORS
Prosper Assouline (Creative Direction)
Paolo Guererro (design and art direction)
Kanji Ishi, Laziz Haman (photography)
KEY COLLABORATORS
Prosper Assouline (Creative Direction)
Kayako Kobayashi (Senior Art Direction)
Paolo Guererro, Conor Hautaniemi, Chris Apichaidejudom, Kana Otamo
(design and art direction)
KEY COLLABORATORS
Prosper Assouline (Creative Direction)
Kayako Kobayashi (Senior Art Direction)
Paolo Guererro, Conor Hautaniemi, Chris Apichaidejudom, Kana Otamo
(design and art direction)
KEY COLLABORATORS
Prosper Assouline (Creative Direction)
Kayako Kobayashi (Senior Art Direction)
Paolo Guererro, Conor Hautaniemi, Chris Apichaidejudom, Kana Otamo
(design and art direction)
ROLE
Creative Direction, Graphic Design
KEY COLLABORATORS
Prosper Assouline (Creative Direction)
Paolo Guererro (design and art direction)
Kanji Ishi, Laziz Haman (photography)
KEY COLLABORATORS
Siddhartha Shukla (Former Theory CMO)
ROLE
Art Direction, Graphic Design
KEY COLLABORATORS
Trey Laird, Melissa Overton (Creative Direction)
Paolo Guererro (graphic design and art direction)
ROLE
Graphic Design
Designing the invitations and program visuals for Fashion Centered's first three years was an honor — Dorothy Berwin, the dinner's founder, built something rare: a room where the fashion industry showed up not to be seen, but to give back. The first dinner built awareness; by the third, it raised close to $300,000. Now in its second decade, it's a fixture on the industry calendar, drawing names like Thom Browne, Michael Kors, and Janelle Monáe — proof the mission outgrew the room it started in.
Designing the invitations and program visuals for Fashion Centered's first three years was an honor — Dorothy Berwin, the dinner's founder, built something rare: a room where the fashion industry showed up not to be seen, but to give back. The first dinner built awareness; by the third, it raised close to $300,000. Now in its second decade, it's a fixture on the industry calendar, drawing names like Thom Browne, Michael Kors, and Janelle Monáe — proof the mission outgrew the room it started in.
Designing the invitations and program visuals for Fashion Centered's first three years was an honor — Dorothy Berwin, the dinner's founder, built something rare: a room where the fashion industry showed up not to be seen, but to give back. The first dinner built awareness; by the third, it raised close to $300,000. Now in its second decade, it's a fixture on the industry calendar, drawing names like Thom Browne, Michael Kors, and Janelle Monáe — proof the mission outgrew the room it started in.
ROLE
Creative Direction, Graphic Design
KEY COLLABORATORS
Siddhartha Shukla (Former Theory CMO)
KEY COLLABORATORS
Siddhartha Shukla (Former Theory CMO)
ROLE
Art Direction, Graphic Design
KEY COLLABORATORS
Siddhartha Shukla (Former Theory CMO)
KEY COLLABORATORS
Trey Laird, Melissa Overton (Creative Direction)
Paolo Guererro (graphic design and art direction)
ROLE
Creative Direction, Graphic Design
ROLE
Creative Direction, Graphic Design
KEY COLLABORATORS
Siddhartha Shukla (Former Theory CMO)
KEY COLLABORATORS
Siddhartha Shukla (Former Theory CMO)
ROLE
Art Direction, Graphic Design
KEY COLLABORATORS
Trey Laird, Melissa Overton (Creative Direction)
Paolo Guererro (graphic design and art direction)
International campaign for men's pants, produced through Laird + Partners. Rooted in Gap's own advertising history — no reinvention, just the plain, well-made simplicity the brand built its name on.
International campaign for men's pants, produced through Laird + Partners. Rooted in Gap's own advertising history — no reinvention, just the plain, well-made simplicity the brand built its name on.
ROLE
Art Graphic Design
KEY COLLABORATORS
Trey Laird, Melissa Overton (Creative Direction)
Paolo Guererro (graphic design and art direction)
Get in touch…
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Get in touch…
Get in touch…