Shopbop functioned as a daily content machine, generating fresh creative for the site and social channels around the shifting mood of each season. Every cycle meant a full visual reset — guest typography alongside the Shopbop core fonts, palettes that felt current, while folding back into the brand's core colors, and graphic language pulled from the runway, from culture, from whatever the broader narrative of the moment happened to be. The throughline: style that doesn't take itself too seriously, delivered with just the right amount of cheek.
Shopbop functioned as a daily content machine, generating fresh creative for the site and social channels around the shifting mood of each season. Every cycle meant a full visual reset — guest typography alongside the Shopbop core fonts, palettes that felt current, while folding back into the brand's core colors, and graphic language pulled from the runway, from culture, from whatever the broader narrative of the moment happened to be. The throughline: style that doesn't take itself too seriously, delivered with just the right amount of cheek.
Shopbop functioned as a daily content machine, generating fresh creative for the site and social
channels around the shifting mood of each season. Every cycle meant a full visual reset — guest typography alongside the core fonts, palettes that felt current while folding back into the brand's core colors, and graphic language pulled from the runway, from culture, from whatever the broader narrative of the moment happened to be. The throughline: style that doesn't take itself too seriously, delivered with just the right amount of cheek.
ROLE
Creative Direction, Design Direction
ROLE
Creative Direction, Design Direction
ROLE
Creative Direction, Design Direction
ROLE
Creative Direction, Design Direction
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby, Joey Tucci (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa, Anabelle Bird, Kate Cullen (Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty, Amanda Marrone (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez, Daniel Keenan, Daryl Paz, Adria Kauffman, Alan Tam (Design)
Sean Morrissey, Carly Rosenberg (Marketing Heads)
Ben Rayner, Blaire Getz Mezibov, Clara Balzary, Dario Cantellani, Emma Tempest, John Ladwig, Pablo Curto, Quentin Jones, Rory Payne, Ryan Brabazen, Sebastian Mader, Tom Schirmacher, Yulia Gorbachenko (photography)
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby, Joey Tucci (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa, Anabelle Bird, Kate Cullen (Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty, Amanda Marrone (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez, Daniel Keenan, Daryl Paz, Adria Kauffman, Alan Tam (Design)
Sean Morrissey, Carly Rosenberg (Marketing Heads)
Ben Rayner, Blaire Getz Mezibov, Clara Balzary, Dario Cantellani, Emma Tempest, John Ladwig, Pablo Curto, Quentin Jones, Rory Payne, Ryan Brabazen, Sebastian Mader, Tom Schirmacher, Yulia Gorbachenko (photography)
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby, Joey Tucci (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa, Anabelle Bird, Kate Cullen (Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty, Amanda Marrone (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez, Daniel Keenan, Daryl Paz, Adria Kauffman, Alan Tam (Design)
Sean Morrissey, Carly Rosenberg (Marketing Heads)
Ben Rayner, Blaire Getz Mezibov, Clara Balzary, Dario Cantellani, Emma Tempest, John Ladwig, Pablo Curto, Quentin Jones, Rory Payne, Ryan Brabazen, Sebastian Mader, Tom Schirmacher, Yulia Gorbachenko (photography)
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby, Joey Tucci (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa, Anabelle Bird, Kate Cullen (Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty, Amanda Marrone (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez, Daniel Keenan, Daryl Paz, Adria Kauffman, Alan Tam (Design)
Sean Morrissey, Carly Rosenberg (Marketing Heads)
Ben Rayner, Blaire Getz Mezibov, Clara Balzary, Dario Cantellani, Emma Tempest, John Ladwig, Pablo Curto, Quentin Jones, Rory Payne, Ryan Brabazen, Sebastian Mader, Tom Schirmacher, Yulia Gorbachenko (photography)
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