Where seasonal direction kept the brand current, interactive campaigns were about surprise — dynamic, visually arresting editorial built to be memorable and to bring the customer back. Bold photography and video, vibrant color, and motion-driven graphic concepts pushed past static seasonal refreshes. The approach leaned maximalist by design: the Shopbop customer believes more is more, and the creative was built to match that appetite.
Where seasonal direction kept the brand current, interactive campaigns were about surprise —dynamic, visually arresting editorial built to be memorable and to bring the customer back. Bold photography and video, vibrant color, and motion-driven graphic concepts pushed past static
seasonal refreshes. The approach leaned maximalist by design: the Shopbop customer believes more is more, and the creative was built to match that appetite.
Where seasonal direction kept the brand current, interactive campaigns were about surprise — dynamic, visually arresting editorial built to be memorable and to bring the customer back. Bold photography and video, vibrant color, and motion-driven graphic concepts pushed past static seasonal refreshes. The approach leaned maximalist by design: the Shopbop customer believes more is more, and the creative was built to match that appetite.
Where seasonal direction kept the brand current, interactive campaigns were about surprise —
dynamic, visually arresting editorial built to be memorable and to bring the customer back. Bold photography and video, vibrant color, and motion-driven graphic concepts pushed past static seasonal refreshes. The approach leaned maximalist by design: the Shopbop customer
believes more is more, and the creative was built to match
that appetite.
ROLE
Creative Direction, Design Direction
ROLE
Creative Direction, Design Direction
ROLE
Creative Direction, Design Direction
ROLE
Creative Direction, Design Direction
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby, Joey Tucci (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa, Anabelle Bird, Kate Cullen (Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty, Amanda Marrone (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez, Daniel Keenan, Daryl Paz, Adria Kauffman, Alan Tam (Design)
Sean Morrissey, Carly Rosenberg (Marketing Heads)
Ben Rayner, Blaire Getz Mezibov, Clara Balzary, Dario Cantellani, Emma Tempest, John Ladwig, Pablo Curto, Quentin Jones, Rory Payne, Ryan Brabazen, Sebastian Mader, Tom Schirmacher, Yulia Gorbachenko (photography)
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby, Joey Tucci (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa, Anabelle Bird, Kate Cullen (Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty, Amanda Marrone (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez, Daniel Keenan, Daryl Paz, Adria Kauffman, Alan Tam (Design)
Sean Morrissey, Carly Rosenberg (Marketing Heads)
Ben Rayner, Blaire Getz Mezibov, Clara Balzary, Dario Cantellani, Emma Tempest, John Ladwig, Pablo Curto, Quentin Jones, Rory Payne, Ryan Brabazen, Sebastian Mader, Tom Schirmacher, Yulia Gorbachenko (photography)
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby, Joey Tucci (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa, Anabelle Bird, Kate Cullen (Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty, Amanda Marrone (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez, Daniel Keenan, Daryl Paz, Adria Kauffman, Alan Tam (Design)
Sean Morrissey, Carly Rosenberg (Marketing Heads)
Ben Rayner, Blaire Getz Mezibov, Clara Balzary, Dario Cantellani, Emma Tempest, John Ladwig, Pablo Curto, Quentin Jones, Rory Payne, Ryan Brabazen, Sebastian Mader, Tom Schirmacher, Yulia Gorbachenko (photography)
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby, Joey Tucci (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa, Anabelle Bird, Kate Cullen (Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty, Amanda Marrone (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez, Daniel Keenan, Daryl Paz, Adria Kauffman, Alan Tam (Design)
Sean Morrissey, Carly Rosenberg (Marketing Heads)
Ben Rayner, Blaire Getz Mezibov, Clara Balzary, Dario Cantellani, Emma Tempest, John Ladwig, Pablo Curto, Quentin Jones, Rory Payne, Ryan Brabazen, Sebastian Mader, Tom Schirmacher, Yulia Gorbachenko (photography)
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Get in touch…
Get in touch…