The campaign was built around a simple idea: Shopbop had been there for every style moment over 25 years, a constant voice of relevancy and inspiration. We partnered with Pentagram London to design a new heritage-feeling pattern and emblem built off the "S" in the Shopbop logotype — a bolder, more collectible piece of collateral meant to stand out against the digital noise the campaign would generate.
The milestone launched an ongoing series of pop-up shops, bringing the retailer into physical markets as memorable, photograph-ready experiences. I collaborated with other key creative leads to oversee the physical look and feel of each store and oversaw all exclusive merchandise, including city- specific pieces like sweatshirts with thoughtful motifs, spelling out each city's name in the Shopbop brand's bold visual language.
The campaign was built around a simple idea: Shopbop had been there for every style moment over 25 years, a constant voice of relevancy and inspiration. We partnered with Pentagram London to design a new heritage-feeling pattern and emblem built off the "S" in the Shopbop logotype — a bolder, more collectible piece of collateral meant to stand out against the digital noise the campaign would generate.
The campaign was built around a simple idea: Shopbop had been there for every style moment
over 25 years, a constant voice of relevancy and inspiration. We partnered with Pentagram London to design a new heritage-feeling pattern and emblem built off the "S" in the Shopbop logotype — a bolder, more collectible piece of collateral meant to stand out against the digital noise the campaign would generate.
The milestone launched an ongoing series of pop-up shops, bringing the retailer into physical markets as memorable, photograph-ready experiences. I collaborated with other key creative leads to oversee the physical look and feel of each store and oversaw all exclusive merchandise, including city- specific pieces like sweatshirts with thoughtful motifs, spelling out each city's name in the Shopbop brand's bold visual language.
The campaign was built around a simple idea: Shopbop had been there for every style moment over 25 years, a constant voice of relevancy and inspiration. We partnered with Pentagram London to design a new heritage-feeling pattern and emblem built off the "S" in the Shopbop logotype — a bolder, more collectible piece of collateral meant to stand out against the digital
noise the campaign would generate.
The milestone launched an ongoing series of pop-up shops, bringing the retailer into physical markets as memorable, photograph-ready experiences. I collaborated with other key creative leads to oversee the physical look and feel of each store and oversaw all exclusive merchandise, including city- specific pieces like sweatshirts with thoughtful motifs, spelling out each city's name in the Shopbop brand's bold visual language.
The milestone launched an ongoing series of pop-up shops, bringing the retailer into physical markets as memorable, photograph-ready experiences.
I collaborated with other key creative leads to oversee the physical look and feel of each store and oversaw all exclusive merchandise, including city- specific pieces like sweatshirts with thoughtful motifs, spelling out each city's name in the Shopbop brand's bold visual language.
ROLE
Creative Direction, Design Direction, Design, Environmental Design Direction
ROLE
Creative Direction, Design Direction, Design, Environmental Design Direction
ROLE
Creative Direction, Design Direction, Design, Environmental Design Direction
ROLE
Creative Direction, Design Direction, Design, Environmental Design Direction
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa(Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez (Design)
Sean Morrissey, Carly Rosenberg, Allison Bouis (Marketing Heads)
Marissa North, Kate Cullen (Visual Merchandise and environmental creative leads)
MKG Productions (Pop-up Store production)
Pentagram London (emblem and pattern design)
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa(Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez (Design)
Sean Morrissey, Carly Rosenberg, Allison Bouis (Marketing Heads)
Marissa North, Kate Cullen (Visual Merchandise and environmental creative leads)
MKG Productions (Pop-up Store production)
Pentagram London (emblem and pattern design)
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa(Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez (Design)
Sean Morrissey, Carly Rosenberg, Allison Bouis (Marketing Heads)
Marissa North, Kate Cullen (Visual Merchandise and environmental creative leads)
MKG Productions (Pop-up Store production)
Pentagram London (emblem and
pattern design)
KEY COLLABORATORS
Rachelle Dupere (Creative Direction, Art Direction)
Loni Andreen ( Shopbop CCO)
Myles Ashby (Art Direction)
Lauren Edelstein (Styling Direction)
Grace Sanfilippo, Alexandra Del Rosa(Styling)
Christina Pellegrini (Editorial Direction)
Kelsey McGinty (Copywriting)
Sofia Bouscayrol, Justin Lynch, William Sanchez (Design)
Sean Morrissey, Carly Rosenberg, Allison Bouis (Marketing Heads)
Marissa North, Kate Cullen (Visual Merchandise and environmental creative leads)
MKG Productions (Pop-up Store production)
Pentagram London (emblem and pattern design)
Get in touch…
Get in touch…
Get in touch…